The birth of 'naturevsfuture®' was in the spring of 2002 by Brooklyn
born Nina Valenti. Launched 6 years after graduating Parsons &
designing for various brands, Valenti needed to create her own line that
would expose her unique aesthetic. The name was inspired by the
designer's belief that there is a constant struggle between nature and
future, a pressure between organic and technological forces. "The more
we advance the more we need to consider nature before we deplete it. In
this tension to find balance is the living energy of the collection and
hence the name." says Valenti.
Designed with an eco-conscious approach, 'naturevsfuture®' acknowledges
the increased environmental concerns & the need to preserve &
respect the earth while advancing. Valenti chooses to incorporate
organic, sustainable, renewable, biodegradable, recycled & surplus
materials in the collection each season.
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